As the largest provider of insurance agency websites in the country, we talk to a lot of agents about their websites. Agents know the importance of updating their website. So what is the most common reason that prevents them from accomplishing this critical task? A lack of time.
Recently, one of our independent agents reached out to our alliance about a poor review his insurance agency received on Facebook. He was curious as to how to handle the negative comment that was in plain sight for the world, and his potential clients to see. This particular agent takes a lot of pride in his online presence and wanted to make sure he did the right thing by his agency and more importantly, the upset client.
It’s common knowledge that there are A LOT of changes happening in the insurance industry. Different factors are playing into carriers taking on rate and companies cutting commissions. Of course, there are digital companies trying to make a wave, as well. So, what I’m about to say probably isn’t going to be classified as a “breaking news story.”