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Safeco Marketing Symposium Recap

Safeco Insurance goes out of their way to help their independent partners grow their agencies. One way they do this is by providing marketing symposiums on a regular basis. Last week, I had the privilege of attending one such event, here in…
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5 Reasons Why Networking is VITAL for Insurance Agents

  If there’s one thing that new (and established) insurance agents struggle with, it’s generating leads. Not only in the early days of setting up shop, but throughout their days as a small business owner. Then again, what agent doesn’t…
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S.W.O.T. Analysis for Insurance Agents

Your business plan is done after hours of research, financial preparation, number crunching and thought around how your business is going to flourish. It’s one of the most important things a new business owner can focus on. It puts your business…
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5 Questions Insurance Agents Should Ask When Creating a Marketing Plan

Your business plan is done after hours of research, financial preparation, number crunching and thought around how your business is going to flourish. It’s one of the most important things a new business owner can focus on. It puts your business…
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Event Marketing for Insurance Agents

Recently, I read that the importance of event marketing is going dead. “Online marketing is like the center of the marketing universe. Everything must flow through the internet if you want to have any sort of success.”   To the…
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New Agent - Reggie Thomas

 FOR IMMEDIATE RELEASE: March 15, 2017     Pacific Crest Insurance (888) 938-4197 info@pacificcrestinsurance.com   Reggie Thomas joins Pacific Crest Insurance Alliance Captive Agent looks to build on knowledge in independent…
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The Benefits of Having an Insurance Agent

There are two predominant trends in today’s insurance world:   Insureds are price shopping their insurance more than ever, resulting in some of the highest turnover rates in history. Insurance companies and agents are scrambling…
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Happy New Year

Happy New Year! I hope the holidays were a time of renewal and rejuvenation for all! For most of us, the New Year is a chance for a fresh start in all aspects of our lives.  Resolutions are set and improvements are top of mind.  While…
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Winter Related Claims and Profitability

  Winter and its weather mean a lot of things to a lot of people. As an independent insurance agent, what does it mean to you and your business?   It should mean your phones are lighting up and you’re adding to your long…